Now You See It
Advances in consumer technology are changing how we look at visualization in the OR.
by Mike Schmidt
It’s no secret that technology is useless without a real-world application for it. The development of products and
devices designed to make it possible for hospital surgeons and staff to receive high-quality
visual information in the operating room has
mirrored that of consumer electronic products
“Consumer electronic devices drive indirectly many improvements in the surgical markets,”
says Paule Delaney, CEO and co-founder of
digital imaging provider VizVocus.
High-definition image quality is a requirement now in many operating rooms.
Technology now makes it possible for a
higher level of brightness, standardized color
response, 3D technology, and the ability to
view multiple images in one display.
Surgeons and staff demand more than performance, though. Flexibility and ease of use
are critical characteristics of products meant to
improve visualization in the OR. Furthermore,
those medical professionals that rely on this
technology need and want the components
in the imaging chain – from the endoscope
through the camera, image-capturing device
and through the monitor – to maintain a high
level of quality.
According to Jens Ruppert, vice-president and general manager of NDS Surgical
Imaging’s Surgical Business Unit, it is imperative for operating rooms to use high-quality
digital video formats and avoid downscaling
or converting to analog formats because it can
result in signal attenuation and poorer image
quality. This is necessary in order to ensure
the most accurate clinical diagnosis and best
Delaney adds that the there has been a trend
toward embracing integrated operating rooms
with multipurpose services that includes visual-
ization. However, she says there is good reason
to proceed with caution with these types of