patient care, surgical outcomes, or market
leadership, then acquisition is more seriously
Nevertheless, sometimes facilities are unwilling to make a purchase, and most facilities will
hold onto their imaging equipment for five years
or so before replacing it. Healthcare facilities face
rising costs in salaries, insurance, legal, and other
G&A expenses, and they are under increasing
pressure to wisely apply capital budgets.
According to Schneider, concern for the
ongoing impact of the Affordable Care Act
can also affect purchasing behaviors. This
is partially because an implementation may
require other improvements and upgrades.
Newly-acquired technology often needs to
work as a component of a hospital's information management system to be effective.
OR often must be connected to a facility’s
information management system.
“This requires more than simply adding
pieces of equipment to the OR,” he says.
“Video cabling, routing, and streaming
infrastructure is required to enable real time
and stored surgical data to be viewed during a
procedure. Hybrid rooms are a good example
of this. This larger capital investment may
hold some hospitals back from purchasing
An evaluation may convince certain hos-
pital facilities to invest in 3D and 4K imaging
systems. The potential benefits of this type of
technology may be worth the wait for certain
“We predict that 3D will eventually be as
ubiquitous as HD in the laparoscopic OR
setting and will become the standard of care
over the next three to five years,” says David
Colvin, Executive Director of Marketing,
General Surgery and Imaging, Olympus Corporation. “As administrators look at new ways
to attract and retain top surgeons while still
containing costs, 3D will become increasingly
attractive. 3D-ready and 2D-to-3D-upgrade-
able systems will make the switch from 2D to
3D even easier.”
There is reason to believe 3D technology
will be adapted to more applications across
more specialties. According to Colvin, 3D/
HD and 3D with articulating scopes offers
the potential to broaden surgical procedures
performed laparoscopically by increasing
precision, speed, and ability to obtain critical
views of anatomy not previously available to
surgeons while providing the depth percep-
tion of an open procedure.
The healthcare industry will demand
more from OR visualization technology with
time. This is because surgeons want new and
innovative ways to perform minimally invasive
procedures. As a result, visualization technology will have to rise and meet the present and
future needs of the surgical community.
“Demand for improvement is everpresent,
As these forward technologies arise, the
cost of current technology will go down, and
the healthcare industry's race to keep up will
go on,” he adds.
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