David Colvin, Executive Director of Marketing, General Surgery and
Imaging, Olympus Corporation: Surgeons consistently observe that 3D helps
them identify tissue planes. Another common comment we hear is that the 3D
helps them perform challenging surgical steps like suturing or precise dissection. Our internal data suggests that in a simulated surgical model, 3D shortens
the learning curve, reduces mistakes, and improves accuracy with regards to
common surgical tasks. Accurate perception of depth is most critical at greater
working distances, such as in foregut, bariatric, and colorectal surgery.
SP: What kinds of facilities are really and truly look-
ing at 3D as a viable option these days?
Isley: Speculating here, but the demand for 3D technology may start with the
neurological department or cardiovascular specialty where 3D representation
of the brain or heart become more important than a 2D rendering.
Ruppert: Initially recognized for accuracy and precision during prostate surgery, 3D visualization has many applications. Endoscopic surgery, laparoscopic
procedures, and arthroscopic specialists will all benefit from such a dramatic
enhancement to visualization. As 3D systems become more prevalent and
affordable, a wide range of large hospital enterprises, surgical centers, and smaller clinics will have access to the technology.
SP: How do facilities justify the cost of the 3D tech-
nology? How do they leverage the technology?
Ruppert: Improved patient outcomes, long-term procedural success rates, faster and more precise surgeries, and reduced patient recovery time will all play a
role in justifying the future adoption of 3D technology. Healthcare enterprises
must move forward in order to provide their communities with the best care. At
the same time, facilities must remain cost-efficient. People facing surgery tend to
want the least invasive and most technologically advanced solution. It is logical
Our focus is
The world’s leading surgical displays,
featuring LED backlight, Color
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