Surgical Products: As we head into 2015,
what visualization technologies will be
important for a successful OR?
Anne Bondulich, Marketing Manager, Sony
Electronics: High-quality displays will continue
to be invaluable medical tools for use during pro-
cedures and for effective training and education.
Whether it’s the enhanced depth of a 3D image,
or the incredible contrast, resolution and level of
detail enabled by 4K technology, state-of-the-art
visualization technology is now a part of a medical
team’s arsenal. A display’s image quality will always be important, but equally critical is how a display fits into an overall
surgical workflow. For example, having enough input and output
flexibility to work seamlessly with other medical devices such as
endoscopic systems, cameras, recorders and printers.
SP: How will the transition from HD technology to 4K
Ultra HD affect the OR?
Devon Bream, Global Sales and Marketing Director, Black
Diamond Video: 4K UHD will absolutely affect the OR environment. Endoscopy companies are not focused on this amazing
technology revolution because their endoscopes cannot transmit
4K UHD levels of resolution. Therefore, 4K UHD will
emerge through device manufacturers that can generate images and video signals, which benefits from 4K
UHD, ultrasound, radiology, etc. These advances will
allow clinicians to see more data, which means more
clinically relevant information to perform complex procedures with better clinical outcomes.
SP: In what ways will it benefit surgery?
What are some of the main differences
between the two?
Bream: 4K UHD allows for twice the data as standard HD.
Twice the amount of data allows you to display twice as many
pixels without distorting or scaling the native image. This is
important for surgery because 4K UHD will allow side-by-side
or picture-in-picture images to be compared in real time without
image degradation or compromise. As more complex procedures
introduce different types of imaging, such as adding ultrasound
or radiology to traditional endoscopy or direct visualization, the
ability to map or tile multi modalities with 4K UHD allows clinicians to see like never before. Another critical benefit is the ability of the surgical team to view at the pixel level. With 4K UHD
a clinician can view at the pixel level much more so than at
today’s HD resolution. This means clinicians can see anatomically more detail than ever before.
SP: Do the benefits of this new technology outweigh
Bondulich: Yes. Having the highest quality visualization
technology improves the efficiency and technical capabilities
of the entire medical workflow. Surgeons can more precisely
determine areas that need attention during a procedure, and all
members of a team can see exactly what surgeons are seeing.
High-quality visualization is also beneficial for documenting
procedures to use as a teaching tool so residents, visiting physicians or students can learn by viewing procedures in the best
Bream: 4K UHD will require incremental cost but should
not be outrageous if the vendors are fair to the market place.
Purchasers should evaluate if the vendors can truly handle
Improving Efficiency With A Clear Point Of View
Visualization technology in the OR is ever-changing with new solutions on tap for 2015 and beyond. Hospitals know that 3D imaging and 4K visualization is cutting edge, but do the benefits
outweigh the costs? Two leading voices in the field provide their input.