Everyone in the
OR can agree
quality visualization equipment is
critical to patient
care and outcomes. Surgical
notion. It is naive
to say the step
from standard-definition (SD)
video equipment to
did not offer clinicians any benefit.
However, cost is the biggest
barrier between ORs and
exciting, new equipment.
Since 4K is the latest advancement in visualization, that barrier
can be significant, but, as we have
seen with HD, time will reduce
this burden and eventually it will
become the next step in visualization. How can I be so sure?
1. Surgeons Love It
Any show I attend, surgeons,
nurses and other surgical team
members stop and stare at the
screens. The colors, definition,
detail – all of it – is enticing to
watch. But, they also immediately
realize the potential benefits of
these enhanced features. Data is
still being compiled on how much
this technology impacts case
time, patient outcomes and other
factors, but it is hard to imagine
that cannot be measured.
Surgeons might not have
the buying power they used to,
but their input is respected by
facilities that need to retain
respected, quality clinicians.
2. More Complex
the number of
from shifting patient
the demand for
from complex cases
to ad demand for
better technology can
be made across the
United States and the world.
3. Consumer Market
is Adopting 4K
While there is normally some
lag time between the consumer
market and medical environment
in technology integration, experts
say the reason the sharp transition from SD to HD existed was
because surgical teams expected
the technology in their living rooms
to be in the OR.
The same phenomenon is
predicted with 4K. About the
time HD was released in 2013,
nearly 2 percent of TV purchases
worldwide were 4K. By the end of
2015, that was nearly 16 percent.
AllianceBernstein projects in 2017,
more than a quarter of TVs
purchased worldwide will be 4K.
HD saw a similar increase, but it
has now bell-curved, due to the
launch of 4K.
How do you think the visualization trends will pan out? Do
you think 4K will eventually be
the new HD? Tell me what you
think by reaching us on Twitter@
By Rebecca Rudolph-Witt,
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