The parade of
surgical products stirs
visions of elegant new
It also clarifies a truth
too often overlooked:
It’s imperative to get the
design of the OR exactly
right in the first place.
A growing awareness
of that particular need is
surely what drove the new
from Stryker Communications to become the 2017 ESP
nominee that drew the most interest among the readership
of Surgical Products.
Partnering with Microsoft and leveraging the power of
its unique HoloLens technology, Stryker has conceived
a method of developing a new OR space that replaces
cumbersome physical models with an immersive 3D, mixed
reality experience, letting every invested member of a
healthcare facility’s team examine a holographic image of
the clinical space as the room is developed.
With a startling immediacy, equipment can be shifted in
the space, making refinements to a design until it satisfies
everyone. And those wearing the HoloLens can see the
changes as they happen.
Using the technology, Stryker is there with the hospital
personnel from the very beginning, when the new OR is only
“We’ll start with the base room design that has been
vetted through a hospital’s design committee,” explains
Aaron Young, Marketing Manager at Stryker.
The process is expedited, since models don’t need to be
completely reconfigured. It’s just a matter of moving around
the digital information.
software, exclusive to
Stryker, gives users
the opportunity to see
the evolving space in
different scales. That
includes a full view, which
gives a sense of being
actually in the room,
able to peer around at
different spots to make
sure the equipment and
personnel are ideally
“If the surgeon can’t get the equipment where they need
it, when they need it, it does no one any good,” notes Young.
The surgeons should have a strong voice in the process,
but one of the major benefits of the ByDesign Experience is
the way it includes multiple constituents.
“It doesn't matter if you’re the chief of surgery or the scrub
tech,” says Young. “Everyone has a voice, and everyone
has a perspective and sees something different within that
discussion. That’s what's unique. It’s sort of an equalizer,
and everyone is gathered around a common goal, which is
building the best OR they can.”
Although Stryker is a wide-ranging manufacturer with the
ability to provide much of the equipment needed within an
OR space, the ByDesign Experience is deliberately vendor-
agnostic. The goal is to partner with facilities to give them
the best possible OR, no matter which equipment is used to
Solution-driven, the ByDesign Experience uses the
Microsoft HoloLens to power past the limitations of 2D
design and accurately visualize a finished operating room.
The method saves time and money, reduces design errors,
and ultimately allows healthcare staff to start caring for their
The 9th Annual Excellence in Surgical Products Awards.
Winner: Stryker Communications ByDesign Experience Powered By HoloLens
By Daniel Seeger, Editor
This year’s Excellence in Surgical Products Awards proved
to be among the most competitive in the honor’s nine-year
Nominees were presented to Surgical Products readers
on the website and in the newsletter “Today in Surgery.” The
resulting feedback from surgeons, nurses, OR managers,
and other healthcare professionals guided the results.
In the pages that follow, we’ll identify winners and runners-up in seven categories, and find space to celebrate a
few other notable nominees.